When asked the headlined question, most web entrepreneurs would serve an answer detailing a certain demographic of people. A website that sells computers might be targeting people who are in the IT industry, or even home users, while a college website might be catering to the students studying in that college. Every business has a target audience, even if it is "anyone and everyone". The might of the Internet is such that targeting any kind of demographic, be it a local group or even a global community is totally up to the discretion of the website owners.
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