So you managed to get a website up and working. You managed to set up a pay per click campaign. But you haven't managed to get lots of buyers, callers, joiners, clickers or whatever it is you were after. But who is your target market? You may even be advertising to a niche market, yet your website speaks to a general audience. If you try to be everything to every body these days and you'll end up being nothing to anybody.
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