Friday, January 11, 2008

Does Your Website Copy Pass the Test? 11 Essentials for Creating a Client-Capturing Website

Writing web copy is different from writing other material because people read websites differently than they do books, magazines or print ads. You've got about 5 seconds, tops, to catch your website visitor's attention. And if what they read bores or confuses them, they'll click that mouse button faster than you can say, "But wait...!"

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