The Real Me?

Friday afternoon while pulling content ( or looking for new jerk material, take your pick) I logged into Lia 19's site and was surprised to see her photos was labled with a site URL that wasn't hers - It was "the real me". ( http://www.therealme.com/tour/1.html ) Seems they have an affiliate program called TRM Cash. I'm surprised that I haven't heard anything about this. Lia's site mentions that Dean Capture shoots the photos. So, um, Dean, who's behind this new program?